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Jenna Heysters opens the Stock Exchange in Amsterdam, together with her colleagues on the occasion of the national Fairtrade Week.

Fairtrade WeekThis spring, during the Fairtrade Week, 4 - 12 May, Fairtrade Netherlands is encouraging companies, towns, consumers and volunteers to purchase more Fairtrade certified products. Through the #weetwatjekoopt campaign, Fairtrade wants to make consumers more aware of the sometimes poignant stories behind popular products, such as coffee, bananas and chocolate. The retail promotions during the Fairtrade Week ensure that the volume for farmers' organizations in developing countries continues to grow and

consequently more Fairtrade premium can be generated.

About Fairtrade Netherlands

Fairtrade Netherlands is the organizer of the Fairtrade Week and the owner of the Fairtrade/Max Havelaar label in the Netherlands. Fairtrade contributes to the sustainable development of producers in developing countries. Through better trading conditions, they work on improving their living conditions and the protection of the environment. A minimum price applies to Fairtrade products that serve as a safety net for low world market prices. In addition, farmers and workers organizations receive a Fairtrade premium that they spend at their own discretion, such as production improvement, medical care or education. Fairtrade strict conditions are independently checked. The Fairtrade label can be found in the Netherlands on more than 7,500 products such as coffee, tea, chocolate, juice, bananas and flowers that are supplied by more than 160 companies.

For more information: maxhavelaar.nl fairtrade.net

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