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Citroën launches DS


Gong sounding Citroën marks launch of new car brand

Peter Spelt, General Manager Citroen / DS in the Netherlands, sounds the gong to celebrate the 60th anniversary of the Citroën DS and the launch of the new luxury French car brand DS in the Netherlands.

DS, part of Euronext listed PSA Peugeot Citroën (ticker symbol: UG) has officially started as an independent car manufacturer with the aim to revamp the tradition of French premium cars.

This year marks the 60th anniversary of the iconic DS; a car that instantly became world famous. The classic DS still enjoys great popularity among the Dutch, judging by many DS owners who still use the car for everyday transport.

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