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Opkikker foundation sounds gong for new campaign


The 8-year-old Jay-jay Willems experienced the day of his life thanks to the Opkikker Foundation. Together with the Ajax Foundation his dream of playing together with Ajax came true.

Besides being a cheerful boy of eight and Ajax at heart, Jay-jay is chronically ill. Via a tube in his stomach he receives almost one liter of medication every day. The disease has a huge impact on his daily life and his family. The Emma Children’s Hospital Jay - jay was signed at the Emma Children 'cheer.

Opkikker organizes special ‘Opkikker’ days for families with a chronically ill child. Jay-jay is the face of the new campaign in which the foundation calls attention to the need for these days for families with a sick child. The unique images of Jay-jay 's Opkikkerdag have been viewed more than a million times. The entire campaign was developed free of charge.

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