HR Proffie 2018
A.S.R. Runner up at the HR Proffie 2018
Insurance company a.s.r. ended as runner up in the battle for the HR Proffie 2018, the award for the best HR strategy in The Netherlands. To celebrate this Jolanda Sappelli, director of Human Resouces at a.s.r., rings the bell.
Since 2004, the HR Proffie is awarded by a professional jury that is composed of well-respected Dutch HR professionals. This year, the competition was built around the theme ‘Workforce of the Future’ and the jury was looking for companies that use significant HR strategies and HR tools to anticipate on the changing labour market. Participants were judged on their best practices and specific examples that bring the HR profession to a higher level. Four companies were nominated for the HR Proffie and Jolanda Sappelli and her team won second prize.
HR strategy ‘on the move’
a.s.r.’s HR strategy is based on mobility and improving agility. By investing firmly in education and employability, by promoting management based on trust and by stimulating personal leadership, a.s.r. is able to acquire the highly skilled, agile and vital workforce that it needs to realize it’s strategic goals now and in the future.
a.s.r. is the Dutch insurance company for all insurances and known for her brands a.s.r., De Amersfoortse, Ditzo, Europeesche Verzekeringen and Ardanta. With 3500 employees and a revenue of almost € 4 billion in 2017, a.s.r. is one of the largest insurers in the Netherlands. a.s.r. is listed on Euronext Amsterdam and included in the AEX-index.