Brussels, Amsterdam, Paris – 19 September 2014 – Euronext today hosted bell ceremonies in Brussels, Amsterdam and Paris on the occasion of AB InBev’s 5th Global Be(er) Responsible Day.
As the world's largest brewer, AB InBev is committed to promoting the responsible enjoyment of its products. The company conducts global alcohol education and awareness programs and opposes the harmful use of alcohol, including underage drinking, excessive drinking and drunk driving. These efforts are led by its 155,000 employees worldwide, in collaboration with parents, local governments, schools and community organizations. AB InBev also engages academic experts, law enforcement officials and its distributors and retailers to help achieve those goals.
In Belgium, The Netherlands and France, the AB InBev team created a new online server training program to help train bartenders and wait staff across Western Europe. Launched as part of Global Be(er) Responsible Day actions, employees organized a "Feet on the Street" server training push in Brussels, Leuven and Liège.
Alain Baetens, Head of Listings of Euronext Brussels, commented: “We are delighted to host AB InBev today on our multiple locations to celebrate this responsible event. Our exchange has always played a central role in AB InBev’s growth, offering a pan-European investor reach, confirming thereby our unique listing footprint in Europe. Euronext is more than happy to join the company in its commitment to society, as responsible entrepreneurship is one of the key values Euronext supports in its efforts to financing the real economy.”
To celebrate AB InBev’s 5th Global Be(er) Responsible Day, Eric Lauwers, General Director of AB InBev Benelux and France, Harm van Esterik, Country Director of AB InBev Nederland, and José Lafuente, Country Manager of AB InBev France, rang the bell respectively in Brussels, Amsterdam and Paris, marking the opening of trading on Euronext financial markets.