Amsterdams exchange opens its doors to the public with the ‘Amsterdam Exchange Experience’



Amsterdam, 6 November 2013: Today the Amsterdam exchange of NYSE Euronext presents in cooperation with Stichting Capital Amsterdam the ‘Amsterdam Exchange Experience’, a new interactive exhibition about the importance and role of the exchange for the economy. The exposition will be presented during the celebration of the 100th anniversary of the Amsterdam exchange building at Beursplein 5, in the presence of Her Majesty Queen Máxima. It’s the first time that the oldest exchange in the world opens its doors to the public through a permanent exhibition.

The Amsterdam Exchange Experience was developed with a view to financial education. During a visit to the Experience the visitor will be told about the exchange and its social role as a growth engine of the economy. The exhibition also shows its rich history, which goes back to the East India Company (VOC) and the activities and success of the listed companies. The Experience will be open to the public as of Monday November 11th.

Queen Máxima will visit the Experience during the 100th anniversary of Beursplein 5. After the visit she will take part in a festive dinner where she will speak in her capacity as a member of the Committee for Enterprise and Finance and honorary chair of the Money Wise Platform.

Cees Vermaas, CEO of NYSE Euronext Amsterdam: “We are very proud of the opening of the Amsterdam Exchange Experience. The purpose is to make people aware of the importance of the exchange and its listed companies for the Dutch economy. In the Experience we explain the functioning of the capital market in an understandable manner. As an exchange we are at the heart of the society and as of today everyone can come and see it with their own eyes”.

Joost van der Does de Willebois, chairman of Stichting Capital Amsterdam: “The main goal of our new foundation is to promote a well-functioning capital market in the Netherlands. The Amsterdam Exchange Experience fits well with this objective, especially since a lot of attention is paid to education and the rich exchange heritage of our country”.

Those interested can register for the tours of the Experience on the website Tours start every working day at fixed times.

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Euronext is the leading pan-European market infrastructure, connecting European economies to global capital markets, to accelerate innovation and sustainable growth. It operates regulated exchanges in Belgium, France, Ireland, Italy, the Netherlands, Norway and Portugal. With more than 1,900 listed issuers and around €6.5 trillion in market capitalisation as of end June 2023, it has an unmatched blue-chip franchise and a strong diverse domestic and international client base. Euronext operates regulated and transparent equity and derivatives markets, one of Europe’s leading electronic fixed income trading markets and is the largest centre for debt and funds listings in the world. Its total product offering includes Equities, FX, Exchange Traded Funds, Warrants & Certificates, Bonds, Derivatives, Commodities and Indices. The Group provides a multi-asset clearing house through Euronext Clearing, and custody and settlement services through Euronext Securities central securities depositories in Denmark, Italy, Norway and Portugal. Euronext also leverages its expertise in running markets by providing technology and managed services to third parties. In addition to its main regulated market, it also operates a number of junior markets, simplifying access to listing for SMEs.  
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