Paris – 1st December 2016 – Bourse Direct, a leading provider of online brokerage services in France and a direct member of Euronext markets, has signed up for Euronext’s Best of Book to offer its customers best execution.
Individual retail investors trading through Bourse Direct will now be able to access all the benefits of Euronext’s trading platform, including impartial, transparent, reliable and improved quotes.
In compliance with MiFID regulation, Best of Book offers optimum execution quality with the best price, fastest execution and highest likelihood of execution. By joining the service, Bourse Direct gives its customers—over 115,000 accounts in all—access to Euronext’s Central Order Book, deep liquidity pool and Best of Book’s most favourable execution prices.
Designed by Euronext, Best of Book allows brokers to offer spreads on over 550 of the most liquid stocks listed on Euronext markets. A group of dedicated Liquidity Providers compete to offer quotes that are placed at or better than the European Best Bid and Offer. Orders not matched against these quotes are sent to the Central Order Book.
Bourse Direct and Euronext together will supply a range of tools and information to Bourse Direct customers using Best of Book, including monthly newsletters, brochures and research—. Users will receive proof of best execution in reports produced by LiquidMetrix, an independent third party.
“Euronext’s Best of Book service provides real added value to our customers, who can execute their orders for a wide range of stocks in the best possible conditions. For retail investors, there are no downside, only benefits. By adopting Best of Book, Bourse Direct is pursuing its policy of offering ‘the best service at the best price’,” said Catherine Nini, CEO of Bourse Direct.
Anthony Attia, CEO of Euronext Paris, added: “We are delighted that our new service has proved so popular with key players like Bourse Direct. Our aim is to make the execution of retail investors’ orders more transparent and offer them competitive, high-quality service on Euronext markets. Best of Book reflects our belief that the Paris Bourse must be accessible to all profiles, from institutional investors to retail investors.”
For more information on Best of Book, read our initial press release at: www.euronext.com/en/news/euronext-launches-best-of-book-delivering-superior-execution-retail-investors
 European Best Bid and Offer refers to a benchmark price reflecting the best possible price available among all European lit venues on which the instrument could have been traded at the time of trade.
About Bourse Direct
Bourse Direct is a leading provider of online brokerage services in France, offering a full range of brokerage services from trading to back-office services and execution.
The company (ticker codes: FR0000074254, BSD) is listed in compartment C of Euronext Paris; its shares qualify for French PEA-PME equity savings plans.
For news and financial communications, visit www.boursedirect.fr , then “Corporate”.