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State Street Global Advisors celebrates rebranding


State Street Global Advisors (SSGA) sounds the gong to celebrate re-launching its brand to more broadly convey its identity, strategic intent, capabilities and positioning in markets around the world.

The new brand launches on Monday, January 19, and will be led by a completely redesigned Materials reflecting the new look will begin to circulate and the transition will continue through February. The SPDR family will transition to this new brand platform during the second quarter of 2015. Head of the Benelux Team, Robert Rijlaarsdam, sounds the gong.

SSGA: “The new brand reinforces the qualities, attributes and capabilities that make SSGA relevant. Our brand messaging revolves heavily around our client-focused discipline, our unwavering commitment to research and the highly collaborative approach we take to working with clients in every interaction we have with them.”

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