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Young People at a Healthy Weight sounds the gong

Young People at a Healthy Weight (Jongeren Op Gezond Gewicht JOGG) open trading to focus attention on healthy New Year’s resolutions. Ambassador Erben Wennemars sounds the gong in the company of the JOGG-board, aldermen, business partners, neighbourhood sports coaches and Young People at a Healthy Weight’s national ambassadors Prince Pieter-Christiaan van Oranje and Juvat Westendorp.

Using the JOGG-approach, over 100 JOGG-municipalities are now working year-round at providing today's youth with a healthier environment to stick to those Healthy New Year’s resolutions. They are working together with existing local initiatives, entrepreneurs and various other parties. Schools and sports canteens receive help and encouragement on offering healthy choices in their canteens. And to ensure it meets their needs, JOGG-municipalities are also taking a closer look at the care available for overweight and obese children. All of these efforts, along with intelligent social marketing, are geared towards tempting parents and children to drink more water, to get more exercise and to maintain a healthier lifestyle.

At the gong, aldermen for Dordrecht and Purmerend were present, as well as neighbourhood sports coaches from Purmerend and Harderwijk. For 2015, these municipalities already showed excellent results. Since the JOGG-approach was first implemented, the number of overweight children in Dordrecht-West has declined by 20 %. Compared to 2011, the number of overweight 4-, 5- and 10-year-olds in the Purmerend JOGG-neighbourhoods has declined as well.

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