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Heineken and KNVB extension partnership


Heineken and KNVB

Jean Paul Decossaux (KNVB) en David Lette (Heineken) sound the gong to celebrate the extension and strengthening of the KNVB and Heineken Nederland partnership.

About extension and strengthening:

The unique partnership of the KNVB and Heineken will be extended and strengthened until at least 2024. The football association and the brewer have been working together in many fields for over 25 years.

  • The KNVB and Heineken will work together on large-scale activations for Orange fans in the ‘OnsOranje’ Fanzones during the games of the national football teams.
  • Heineken will also play an important role in the ‘healthy sports canteens’ program in amateur football.
  • Another change is that as of the coming season Heineken 0.0, instead of Amstel, will have a prominent spot in the TOTO KNVB Cup Final.

From the Orange fans to the healthy canteens and the cup final, Heineken wants to further strengthen the connection with football.

About Heineken:

HEINEKEN’s flagship brand, Heineken®, is a progressive and innovative leader. From its origins as a 19th-century local beer, brewed in Amsterdam, it has transformed into a global icon. Sold in more than 170 countries, Heineken® is the world’s most international premium beer brand. HEINEKEN Netherlands owns brands as Heineken, Heineken 0.0, Amstel, Brand, Affligem, Wieckse Witte, Sol, Murphy's en Desperados.


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