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The Financial Planner of the Year, Alex Erlings, sounds gong


The winner of the 2014 FFP Financial Planner of the Year Award, Alex Erlings, working as FFP certified financial planner at Rabobank Hendrik-Ido-Ambacht, visits Euronext Amsterdam and sounds the gong.

The competition is the initiative of the Federation of Financial Planners (FFP). 800 financial planners attended this year’s ceremony, which was held during the FFP Conference on 9 October. The jury report determined 50% of the final score, while the public determined the other 50% following elevator pitches given by the three finalists. The jury’s vote is based primarily on the candidate’s ability to interpret the clients’ needs correctly, to offer an appropriate form of planning in response to those needs, and to do so in a way that the client can understand.

According to FFP managing director Bert Sonneveld: “A planner who is worthy of the FFP quality mark has to score well on these elements, and be capable of building a long-term relationship of trust with the client. We hope that this will help to restore consumer trust in the entire financial sector. Those who do it right, deserve to be called the planner of the year.” In addition to the title, Erlings receives an in-depth course aimed at improving skills, or a business course of his choice.

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