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COO of KLM, Pieter Elbers, sounds gong at the KLM Open


COO of KLM, Pieter Elbers, sounds gong at the KLM Open Placeholder

COO of KLM, Pieter Elbers, sounds the gong as the official start of the KLM Open 2014. For this special occasion the gong relocates to the Kennemer Golf & Country Club in Zandvoort.

The KLM Open, held between 11 and 14 September, has for many years been a fixed feature on the European Tour’s calendar. The history of the international golf tournament stretches back over one hundred years, and winners include many illustrious names in the world of golf. Last year, the first Dutchman since 2003, Joost Luiten, won the 'Dutch Open’. Luiten defeated the Spaniard Miguel Angel Jimenez in a playoff. KLM is the lead sponsor of the tournament for the 21st time. Co-sponsors ABN AMRO and Deloitte have also been associated with the event for many years.

Traditionally, the KLM Open is linked to a charity. This year’s tournament will support UNICEF, the organization that helps children around the world overcome poverty, disease, violence and discrimination. An important first step to protect children is birth registration. Worldwide, some 230 million children are not registered. This means that these children do not officially exist and therefore are not able to claim their right to health care and education.

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Photo: Pepper Productions

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