Lipton Ice Tea launches Sneekweek with stroke on the gong

Maxime Dujardin, Brand Builder Lipton Ice Tea, launched the Sneekweek by sounding the gong at the Amsterdam exchange. The biggest sailing event on inland waterways of Europe is held for the 81st time from 6 to 11 August.

More than 1,800 participants in 35 different sailing classes compete for a spot on the highest podium. The organization of the event is in the hands of the Royal Watersport Sneek. The sailing competitions take place every day at the Sneekermeer, where more than 150 volunteers from the Royal Watersportvereniging will be working all week. From early morning until late at night, they ensure that the regatta runs smoothly. The KWS is thereby financially supported by a number of large nationally operating companies.

Main sponsor of the event is Lipton Ice Tea, the listed on Euronext Unilever (ticker symbol: UNIA). Sub sponsors of the association are among others Heineken and Rabobank.

For more information: www.sneekweek.nl

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