DPA and De Nieuwe Zaak

DPA and De Nieuwe Zaak celebrate joint venture by sounding gong at Euronext

To mark the occasion of their new joint venture, DPA (ticker symbol: DPA) and De Nieuwe Zaak sounded the opening gong to usher in the new trading day on Euronext. These two companies have launched Digital Marketing Professionals B.V., which focuses on the (ongoing) training, and placement of young professionals and senior marketing specialists.

This initiative will contribute to the improved recruitment and promotion of online marketers. “We ensure that talented individuals acquire specific knowledge and experience, enabling them to immediately offer clients added value. This is especially useful for organizations that want to optimize their online marketing strategy and operations, or that want to design new online activities,” says Eric Winter, DPA’s CEO.

Johan Keurentjes, the Managing Director of De Nieuwe Zaak, points out that, in partnership with Windesheim University, the new company has developed a traineeship for college and university level students. “Our experienced specialists provide them with a wealth of knowledge on topics such as online advertising, SEO, social media and big data analytics. In addition to strategic, legal and technical modules, they will also take a training course in communication skills. They will then start work on appropriate projects, under the guidance of our clients. In this way, these young people develop into fully-fledged online marketing professionals in a very short space of time.”

For more information: www.dpa.nl

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