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By sounding the gong, Director of the Aids Foundation Ton Coenen opens trading. He calls attention to the new campaign "No medication is mortal sin." Worldwide, only 37 percent of people with HIV are treated with antiretrovirals. Of the 35 million people living with HIV, 22 million people receive no medication. Therefore, more than four thousand people unnecessarily die from AIDS each day. To remedy this dire situation, the Aids Foundation has launched its new campaign, with which the organization wants the Netherlands to stand up for affordable drugs.

The campaign started with a public exhibition of Sacha de Boer and the appointment of musical star Freek Bartels as new ambassador of the organization. De Boer portayed people with HIV and their drug supply in Ukraine, South Africa and Myanmar. The images can be seen until 19 June at the Stopera in Amsterdam.

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