Trend-discourse

Gong in the run up to the ‘’Trendrede 2019’’

The market is opened by Futurity Psychologist Tom Kniesmeijer, in his function as initiator of the Trendrede (‘Trend-discourse’). Together with a selected group of trendanalysts, he bundles the larger developments in society in the yearly Trendrede.

Presentation of the ninth Trendrede

Tuesday, January 15th, the ninth Trendrede will be presented in Amsterdam. After that, the Trendrede will start its journey through media, organizations and Holland. This year the theme is The fire of change. Things are heating up in The Netherlands. The need for change is great. How will this work out, in 2019? What will be the big change missions in our society? What will be the trendtopics to dominate public discussion, the coming year?

About the Trendrede

The Trendrede is loved by policy makers of both goverment and market companies. The first version originated in 2010 and since then every year saw the birth of a new one. The Trendrede focuses on the larger trendwaves in society, to help organizations with planning future proof strategies.

For more information: www.trendrede.nl

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