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AkzoNobel launches Visualizer App

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AkzoNobel sounds gong for launch new Visualizer App

AkzoNobel (ticker symbol: AKZO) visits the Amsterdam exchange to open trading. The ceremony coincides with the launch of the latest version of AkzoNobel’s innovative Visualizer decorating app.

The free digital tool allows users to see, share and virtually paint in their chosen colors – before anything is actually applied. Packed with new features, the Visualizer now includes enhanced video capability and intuitive colour picker technology, as well as the ability to share designs on social media. Now available for iOS and Android, the new version of the Visualizer will be rolled out in more than 40 markets this year.

Research shows that 30 percent of consumers struggle to visualize what a colour will look like in their homes, and 39 percent discuss colour schemes with friends and family before making a purchase. “Colour is the number one decision factor when consumers choose paint,” explained AkzoNobel. “Selecting the right colour can be an exciting yet overwhelming challenge. The new features in the Visualizer offer a fun and easy way for people to find the essential colour that makes their living spaces more inspiring.”

AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, they supply essential ingredients, essential protection and essential colour to industries and consumers worldwide. Headquartered in Amsterdam, the Netherlands, they have approximately 45,000 people in around 80 countries, while their portfolio includes well-known brands such as Sikkens, Flexa and Jozo.

For more information: www.akzonobel.com

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