ABN AMRO redesigned investing website
ABN AMRO sounds gong for redesigned investing website
By sounding the gong Job Mantz, Senior Digital Product Manager ABN AMRO, opens trading day at the Amsterdam exchange. With the opening he and his colleagues celebrate the improved opportunities for investing via the ABN AMRO website.
For the last six months, a team consisting of online marketeers, copywriters and product managers worked hard on these improvements as they mainly focused on the user experience of customers. The overall customer journey was tested and reviewed extensively in customer panels. This modern way of involving customers in the development of new possibilities and working with multi-disciplinary teams enabled them to quickly improve on the feedback of customers.
ABN AMRO (ticker symbol: ABN) serves retail, private and corporate banking clients with a primary focus on the Netherlands and with selective operations internationally. In the Netherlands, clients are offered a comprehensive and full range of products and services through omni-channel distribution including advanced mobile application and internet banking.
For more information: www.abnamro.nl/beleggen