Pride Amsterdam 2018

Sounding of the gong for Pride Amsterdam 2018

The Amsterdam Gay Pride Foundation, together with their ambassadors and a delegation from Deloitte, opens the trading day and marks the start of Pride Amsterdam 2018. This year’s theme is: 'Heroes'.

Pride Amsterdam is a nine-day 'festival with content'. Every year, hundreds of thousands of people stand along the canals to enjoy the traditional boat parade. However, the organization of the Pride this year is 'bleak' when looking at all kinds of developments in the world. "Our festival is a platform where everything comes together", says director Lucien Spee of the Amsterdam Gay Pride foundation.

This year, the organization of Pride Amsterdam wants to pay special attention to human rights in the world with the traditional boat parade. The 'Meer dan gewenst' foundation received the first 'Support Card 2018' from Rabobank. Sport also plays a central role this year. It has been exactly 20 years since the Gay Games in Amsterdam took place under the motto "Friendship through Culture and Sports". For Deloitte important: We are all heroes and winning by being our true authentic self. Deloitters in cooperation with Deloitte FIT ambassadors give a look back at 20 years of Gay Olympics and the sporting heroes of today with their boat during the boat parade.

For more information: www.pride.amsterdam

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