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TIE Kinetix launches marketing transformation program

TIE Kinetix, leading provider of Partner Automation solutions, has released an exclusive digital marketing transformation program for channel organizations to help their channel partners adopt digital marketing. The program is developed and delivered in partnership with Google.

The program helps resellers from brands/manufacturers to adopt digital marketing. Today, almost 70% of the buyer’s journey takes place online. Most brands and vendors have shifted substantial parts of their media budgets to online advertising and increased investments in their websites, digital content, social media, and marketing automation. However, more than 80% of channel partners are not yet visible online and haven’t embraced the shift to digital marketing. This shift is important for local presence, local services, and the best margins.

In 2017, TIE Kinetix and Google combined their 15+ years of digital advertising and through-channel marketing automation experience. The start was marked with the development of unique and groundbreaking technology, specifically for channel organizations, named “Google Ads for the Channel”. This technology is an integral part of TIE Kinetix’s FLOW Partner Automation platform.

The number of participants, that are able to join the Digital Marketing Transformation for the Channel program, is limited. The software platform from TIE Kinetix, FLOW Partner Automation platform, is used to facilitate the program from a technical perspective. TIE Kinetix’s FLOW Partner Automation platform is the result of 30 years of experience in making businesses and their partners successful by automating business processes and exchanging information

For more information:
www.tiekinetix.com
https://TIEKinetix.com/en/digital-marketing-transformation-program-channel

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