Growth Marketing Manager

We’re hiring a Growth Marketing Manager to own operationally how we build brand, credibility, and organic momentum in the UK market.

You will be responsible for shaping our UK narrative, driving organic growth, leading events and webinars, and activating partnerships that extend our reach and trust. You’ll work closely with sales, GTM, and the Marketing Team, acting as the go-to voice for UK market insight and execution.

Success in this role means making us known, understood, and trusted in the UK, and building a repeatable marketing motion that can scale as the business grows.

This role is in the Marketing Team and reports to our CMO.

What you’ll own

UK brand & narrative

• Own and localise positioning and messaging for the UK market
• Translate Nordic proof points into UK-relevant value and stories
• Define key themes and point of views across content, events, and partnerships
• Act as the internal UK market expert and feedback loop

Organic growth & inbound

• Build and execute a UK organic growth strategy (content, SEO, distribution)
• Develop UK-focused pillar content, use cases, and proof points
• Build organic visibility via LinkedIn, communities, and owned channels with the Marketing Team
• Partner with performance and automation to amplify what works

Events & webinars

• Lead UK event and webinar strategy end-to-end.
• Plan and execute field events, roundtables, conferences, and webinars
• Partner closely with sales on account-driven and pipeline-influencing events

Partnerships & co-marketing

• Identify and activate UK partners (tech, ecosystem, industry)
• Own co-marketing initiatives (events, webinars, content)
• Test, validate, and scale partnerships that drive brand and demand

Cross-functional collaboration

• Work closely with our commercial teams.
• Share UK market insights to influence campaigns, product, and messaging
• Ensure consistent UK execution across all channels

About you

A strategic doer: a Marketer who can think like a Brand Strategist, act like a Growth Hacker and deliver like a Field Marketer. All while building UK credibility from scratch.

• Thrives when given autonomy and ownership over a market or initiative.
• A strategic storyteller: Thinks narrative first: can translate product value into market-relevant stories.
• Combines qualitative market insight with quantitative metrics (SEO, engagement, pipeline).
• Relationship builder: Comfortable influencing without formal authority.
• Thrives on live interaction and audience engagement (webinars, roundtables, conferences).
• Hands-on experience with HubSpot Marketing Hub.
• Data-driven and analytical, able to turn marketing metrics into insights and actions using HubSpot and other tools.

What we’re looking for

• 5+ years in B2B SaaS marketing
• Experience driving brand + organic growth + events in the UK
• Comfortable owning a market and working independently
• Strategic thinker who executes fast
• Strong communicator with commercial awareness
• Experience working with sales and long buying cycles

Nice to have:

• Experience expanding into a new market
• Experience with partner or ecosystem marketing