Company profile
 
ADVERLINE
Codes and classification
 ISIN  FR0004176337  Mnemo  ALADV  CFI  ES
 Market  ALTERNEXT PARIS - Alternext - Public offer
 Type  Stock - Ordinary stock - Continuous  Capitalisation (€)  20,637,262
ICB sectorial classification
Industry: 5000, Consumer Services
SuperSector: 5500, Media
Sector: 5550, Media
Subsector: 5555, Media Agencies
Activity

Adverline is an Internet advertising company. It also offers electronic payment services to publishers. Sales break down by activity as follows:
- on-line payment services (40.3%): provides a payment platform that integrates solutions using primarily telephone calls, surcharged messages, and bank card payments;
- sale of advertising space (37.9%);
- publishing of Internet content (21.8%).
Most sales are in France.
Source: COFISEM - Last update: 21/11/09
Key figures
Millenium 2008 2007 2006
Revenue* 24,549 21,193 8,916
Operating profit* 4,532 3,442 1,317
Net profit 1,563 1,236 199
Shareholder's equity 21,806 20,490 9,174
Total assets 33,003 36,951 18,099
Fiscal year end 12.08 12.07 12.06
Length of fiscal year (months) 12 12 12
Currency & Unit EUR - THOUSANDS EUR - THOUSANDS EUR - THOUSANDS
Account standards Local Local Local
Source: COFISEM -  Last update:  21/11/09
Address Calendars 
Adverline
63 avenue de Villiers
75017 Paris
France
Phone number:+33 (0)1 44 92 07 22
Fax:+33 (0)1 44 92 35 50
http://www.adverline.com
Top management
Chairman and Chief Executive Officer Loïc Audren de Kerdrel
Deputy CEO Charles Costa de Beauregard
Deputy CEO Marc Wacongne
Source: COFISEM  - Last update: 21/11/09
Shareholders
CKFD 19.81 %
Charles Costa de Beauregard 14.49 %
Loïc Audren de Kerdrel 14.49 %
Source: COFISEM  - Last update: 21/11/09
 

Some explanations on the accounts

Net profit:
The net (after tax) profit for the entire group as a whole. This includes the Group's share of the net profit, as well as the net profit for the minority interests.

IAS-IFRS standard
2005 accounts for companies listed on Eurolist are in the IAS-IFRS accounting standard. Companies listed on a regulated market are under the obligation to publish their 2005 aggregated accounts in the IAS-IFRS standard.

Data in IAS-IFRS standard
In the « Bank » sector, the « Net sales » corresponds to « Revenues » (or « Net sales »)
In the "Insurance" sector, the « Premiums» corresponds to the « Revenues » (or « Net sales »).
In the "Listed property trusts" sector, the « Gross rental income»corresponds to the « Revenues » (or « Net sales »).
In the "Société de Portefeuille" sector, the « Income» corresponds to the « Revenues » (or « Net sales »).

Data in local standard
*Those data are based on the Accounting standards in force in the "Industry" sector, excepted for some anglo-saxon listed companies which use "Operating profit" instead of "Operating income".
In the « Bank » sector, the « Net banking incomes » corresponds to « Revenues » (or « Net sales »).
In the "Insurance" sector, the « Premiums» corresponds to the « Revenues » (or « Net sales »).
In the other sectors with a specific activity, the « Investment revenues» corresponds to the « Revenues » (or « Net sales »), the « Operating income » to the « Operating profit ».