Company profile
ADVERLINE
Codes and classification
 ISIN  FR0004176337  Mnemo  ALADV  CFI  ES
 Market  ALTERNEXT PARIS - Alternext - Public offer
 Type  Stock - Ordinary stock - Continuous  Capitalisation (€)  26,941,835
ICB sectorial classification
Industry: 5000, Consumer Services
SuperSector: 5500, Media
Sector: 5550, Media
Subsector: 5555, Media Agencies
Activity

Adverline is an Internet advertising company. It also offers electronic payment services to publishers. Sales break down by activity as follows:
- sale of advertising space (58.3%);
- publishing of Internet content (21.3%);
- on-line payment services (20.4%): provides a payment platform that integrates solutions using primarily telephone calls, surcharged messages, and bank card payments.
Most sales are in France.
Source: COFISEM - Last update: 03/02/12
Key figures
Millenium 2010 2009 2008
Revenue* 23,379 18,909 24,549
Operating profit* 4,076 3,106 4,532
Net profit 1,075 -892 1,563
Shareholder's equity 20,313 19,888 21,806
Total assets 34,881 33,201 33,003
Fiscal year end 12.10 12.09 12.08
Length of fiscal year (months) 12 12 12
Currency & Unit EUR - THOUSANDS EUR - THOUSANDS EUR - THOUSANDS
Account standards Local Local Local
Source: COFISEM -  Last update:  03/02/12
Address Calendars 
Adverline
63 avenue de Villiers
75017 Paris
France
Phone number:+33 (0)1 44 92 07 22
Fax:+33 (0)1 44 92 35 50
http://www.adverline.com
Top management
Chairman and Chief Executive Officer Loïc Audren de Kerdrel
Deputy CEO Charles Costa de Beauregard
Deputy CEO Marc Wacongne
Source: COFISEM  - Last update: 03/02/12
Shareholders
Other shareholders 49.02 %
CKFD 22.65 %
Charles Costa de Beauregard 14.16 %
Loïc Audren de Kerdrel 14.16 %
Source: COFISEM  - Last update: 03/02/12
 

Some explanations on the accounts

Net profit:
The net (after tax) profit for the entire group as a whole. This includes the Group's share of the net profit, as well as the net profit for the minority interests.

IAS-IFRS standard
2005 accounts for companies listed on Eurolist are in the IAS-IFRS accounting standard. Companies listed on a regulated market are under the obligation to publish their 2005 aggregated accounts in the IAS-IFRS standard.

Data in IAS-IFRS standard
In the « Bank » sector, the « Net sales » corresponds to « Revenues » (or « Net sales »)
In the "Insurance" sector, the « Premiums» corresponds to the « Revenues » (or « Net sales »).
In the "Listed property trusts" sector, the « Gross rental income»corresponds to the « Revenues » (or « Net sales »).
In the "Société de Portefeuille" sector, the « Income» corresponds to the « Revenues » (or « Net sales »).

Data in local standard
*Those data are based on the Accounting standards in force in the "Industry" sector, excepted for some anglo-saxon listed companies which use "Operating profit" instead of "Operating income".
In the « Bank » sector, the « Net banking incomes » corresponds to « Revenues » (or « Net sales »).
In the "Insurance" sector, the « Premiums» corresponds to the « Revenues » (or « Net sales »).
In the other sectors with a specific activity, the « Investment revenues» corresponds to the « Revenues » (or « Net sales »), the « Operating income » to the « Operating profit ».