Regulatory News:
JCDecaux SA (Paris:DEC), the number one outdoor advertising
company in Europe and Asia-Pacific and the number two worldwide,
announced today its revenues for the three months ended 30 September,
2009. On a reported basis, revenues decreased by 12.9% to €431.8 million
compared to €495.6 million in the same period last year. Excluding
acquisitions and the impact of foreign exchange, organic revenues
decreased by 12.1%, reflecting challenging and volatile advertising
market conditions for the three divisions and most geographies of the
Group during the quarter, despite some volume improvements in September.
Core advertising revenues, excluding revenues related to the sale,
rental and maintenance of street furniture products, decreased by 12.9%
organically.
Reported revenues for the first nine months of 2009 decreased by 13.2%
to €1,357.2 million compared to €1,563.2 million in the same period last
year. Excluding acquisitions and the impact of foreign exchange, organic
revenues decreased by 13.2% during the first nine months of 2009.
|
Q3 Revenues
|
|
2009
(€m)
|
|
2008
(€m)
|
|
Reported growth (%)
|
|
Organic
growth
(1)
(%)
|
|
Street Furniture
|
|
202.7
|
|
232.1
|
|
-12.7%
|
|
-10.8%
|
|
Transport
|
|
138.6
|
|
153.1
|
|
-9.5%
|
|
-10.7%
|
|
Billboard
|
|
90.5
|
|
110.4
|
|
-18.0%
|
|
-17.0%
|
|
Total
|
|
431.8
|
|
495.6
|
|
-12.9%
|
|
-12.1%
|
|
9-month Revenues
|
|
2009
(€m)
|
|
2008
(€m)
|
|
Reported growth (%)
|
|
Organic
growth
(1)
(%)
|
|
Street Furniture
|
|
647.4
|
|
758.6
|
|
-14.7%
|
|
-12.6%
|
|
Transport
|
|
428.6
|
|
452.6
|
|
-5.3%
|
|
-10.1%
|
|
Billboard
|
|
281.2
|
|
352.0
|
|
-20.1%
|
|
-18.6%
|
|
Total
|
|
1,357.2
|
|
1563.2
|
|
-13.2%
|
|
-13.2%
|
(1) excluding acquisitions/divestitures and the impact of foreign
exchange
Street Furniture revenues decreased by 12.7% to €202.7 million
from €232.1 million in the third quarter of 2008. Excluding acquisitions
and the impact of foreign exchange, organic revenues decreased by 10.8%
over the period. Core organic advertising revenues, excluding revenues
related to the sale, rental and maintenance of street furniture
products, decreased by 12.4%.
Negative organic revenue growth rates were recorded in most developed
markets during the third quarter as the weaker demand in July and August
was not offset by the volume improvements of most markets in September.
France reported a mid single-digit revenue decrease in the third quarter
on the back of almost flat like-for-like sales in September. The United
Kingdom also recorded an improving performance in September but organic
revenues still decreased double-digit during the third quarter. Rest of
Europe reported a double-digit organic revenue decline in the third
quarter reflecting tough conditions in Scandinavia, Central and Eastern
Europe and despite early improvements in Germany in September. North
America continued to record double-digit revenue decreases in the third
quarter while the Middle East and Latin America achieved a robust
double-digit revenue increase over the quarter.
Transport revenues decreased by 9.5% to €138.6 million from
€153.1 million in the third quarter of 2008. Excluding acquisitions and
the impact of foreign exchange, organic revenues decreased by 10.7%.
Most European markets recorded double-digit organic revenue decreases
during the period with conditions in the United Kingdom and to a lesser
extent France being very challenging over the period. Asia-Pacific
recorded a double-digit organic revenue decrease driven by a sharp
contraction of advertising revenues in Hong Kong partly mitigated by a
mid single-digit organic revenue decrease in mainland China as sales
picked up in September and 2008 comparables became less demanding post
Olympic Games. North America reported a low double-digit organic revenue
decline, in line with the performance achieved during the second quarter
of 2009.
The revenues generated by newly operated contracts such as the Dubai and
Algiers airports remained robust during the quarter.
Billboard revenues decreased by 18.0% to €90.5 million from
€110.4 million in the third quarter of 2008. Excluding acquisitions and
the impact of foreign exchange, organic revenues were down by 17.0%.
The European billboard market continued to be characterized by very weak
and volatile demand, which sustained price competition between other
media. However, the business conditions in some markets - mainly France
and the United Kingdom - gradually improved during the quarter leading
to an overall low double-digit organic revenue decline in September
mitigating the weak performance in July.
Commenting on the third quarter revenues and prospects for 2009,
Jean-François Decaux, Chairman of the Executive Board and Co-Chief
Executive Officer, said:
“As expected and previously indicated, JCDecaux reported a
double-digit organic revenue decline for the third quarter of 2009
reflecting the impact of the economic downturn on the global advertising
market. Even though business remained very challenging during the
quarter revenues declined less than in the second quarter of the year as
some markets – most noticeably France and mainland China – slightly
improved in September.
We believe that the advertising market bottomed out in the Summer and
while some further improvement is anticipated in Q4, in part due to
comparables, we are not yet seeing sustained signs of an advertising
recovery and business continues to be volatile.
We now expect the
organic revenue decline for the year to be around 12.5% compared to
growth of 6.3% achieved in 2008, one of the strongest performances in
the media sector last year. Q4 will show the smallest decline of any
quarter in 2009. This, combined with the earlier measures to optimise
JCDecaux's cost structure, is expected to lead to 2009 operating margin
as a percentage of revenue being slightly ahead of that achieved in the
first half.
We remain confident that the structural changes in the media industry
– broadcast fragmentation and online developments – will make outdoor
increasingly attractive to advertisers as the last urban mass medium. We
continue to focus on our cost saving program and to selectively allocate
capital investment to optimise the outcome on the Group’s free cash flow
when economic conditions improve.”
Next information:
Q4 2009 revenues: 28 January 2010 (after market)
Key Figures for the Group:
- 2008 revenues: €2,168.6 million ; 2009 9 first month revenues:
€1,356.1m
- JCDecaux is listed on Euronext Paris and is part of the Euronext
100, Dow Jones Sustainability and FTSE4Good indexes
- N°1 worldwide in street furniture (378,000 advertising panels)
- N°1 worldwide in transport advertising with 165 airports and over
300 transport contracts in metros, buses, tramways and trains (329,500
advertising panels)
- N°1 in Europe for billboards (224,500 advertising panels)
- N°1 in outdoor advertising in Asia Pacific (201 700 advertising
panels in 44 different cities)
- N°1 worldwide in self service bicycles
- 936,000 advertising panels in 55 countries
- 9,250 employees
JCDecaux
Communications Department:
Agathe
Albertini
+33 (0) 1 30 79 34 99 – agathe.albertini@jcdecaux.fr
or
Investors
Relations:
Martin Sabbagh
+33 (0) 1 30 79 79 93 – martin.sabbagh@jcdecaux.fr